Strategy and Promotions

DP Strategy & Promotions develops and enhances the unique brand identity of The Daily Pennsylvanian Inc., a $3 million dollar business. Our associates work to strategize and launch targeted product marketing campaigns that showcase the content of the DP, 34th Street Magazine, and Under the Button.

The Daily Pennsylvanian

Employs marketing strategies to promote the Daily Pennsylvanian's News, Sports, and Opinion departments to a wider audience

34th Street

Hosts events for Street's monthly magazine releases and develops marketing campaigns to expand 34th Street's readership.

Under the button

Creates promotional plans for UTB's annual joke issue and ongoing marketing strategies to increase UTB's reach.

Recruitment

Responsible for DP staff recruitment at the beginning of each semester. Coordinates information sessions and DP Open House each semester and creates marketing materials to better reach students interested in working for the DP.

Product Promotion

Developing continual promotion plans for ongoing DP editorial and business ventures, including crosswords, podcasts, newsletters, and affiliated projects

Manager

The managers head the development of all new DP projects and collaborate with other Daily Pennsylvanian teams, from editors to designers, in order to integrate them seamlessly.

Irene Park 🎯

Manager Strategy and Promotions

Team Members

The team behind all the business projects at The Daily Pennsylvanian, conducting the entrepreunerial work, marketing, analytics, and business development necessary to ensure constant innovation at the DP!