Analytics

While they teach the theory of finance in Wharton, the DP provides an ideal business laboratory where the money is real. The Finance & Accounting team is responsible for overseeing the finance and accounting functions of the Daily Pennsylvanian Inc. including budget creation, revenue and expenditure analysis, and investment strategy

SEO Engine

AI generator created to optimize search engine performance for DP, 34th Street, and UTB articles.

Analytics Dashboard

A dashboard for DP, 34th Street, and UTB data to highlight article performance and drive DP coverage

Liaisons

Each Analytics staffer is assigned as a liaison to a specific department, to ensure the DP is making data-informed decisions across all departments.

Penn Course Search

A search engine for Penn Students that uses AI to search the Penn Directory for courses that incorporate their interests

Manager

The managers head the development of all new DP projects and collaborate with other Daily Pennsylvanian teams, from editors to designers, in order to integrate them seamlessly.

Edward Liu 📊

Manager Analytics

Team Members

The team behind all the business projects at The Daily Pennsylvanian, conducting the entrepreunerial work, marketing, analytics, and business development necessary to ensure constant innovation at the DP!